Impact of viral marketing on social media

In recent years, social media is playing a vital role on social networking and content sharing,As companies begin to realize the value of the Internet as a primary component of their communications platform, they are beginning to use viral marketing like social media as an alternative marketing practices that are more cost-effective and more efficient at actively engaging with consumers, than traditional advertising ways.

Many companies have made use of viral advertising in recent years. The effective use of viral marketing practices can be especially advantageous for smaller to medium sized companies, which will reduce the lack of resources that are necessary for employing traditional forms of advertising

Viral marketing is defined as a communication and distribution concept that relies on customers to advertise products via electronic mail to other potential customers in their social media.

Viral marketing is an effective way to reach millions of audience, without geographic boundary concerns. Viral marketing refers to marketing techniques that utilizes existing communication networks like Facebook, twitter and YouTube to increase brand awareness for making product sales.

Viral marketing will promote the product by video clips, flash games, images and even text messages   

  

Below are the methods of Viral Marketing.

àinternet search engines and blogs.

àTarget Marketing webservices.

àSocial Media Interconnectivity.

àTelevision and Radio.

àYoutube, Facebook and Twitter.

àText messages.

à Email notifications  

The best way for Viral Marketing is Facebook Marketing.

Facebook offers many ways to get the word out and bring the people in. Here ‘s how to get started

FaceBoook Marketing:

·         Facebook Groups are oldest and simplest way to form a community on Facebook. By creating a group, you create a place for customers, partners and friends to discuss about your brand.

·         Facebook pages, facebook messages and facebook share items or messages are also best way of viral marketing.

A successful viral marketing campaign usually contains a few characteristics. One of the most important of these characteristics is that it allows consumers to effortlessly transfer the message to others. A social media post is extremely easy to share and takes a quick second out of consumers’ busy lives.

In sum, we believe that viral advertising is a cost-effective way to reach a large-scale audience. Therefore, product awareness can be attained across a large number of people. Most of the major advertisers have a social marketing department, so we believe that it represents another avenue for growth, as well as a means of diversification. We think that viral advertising is here to stay and that companies must realize both the positive and negative implications of this market approach.